How Ads Are Going to Work on This Site
Awhile back, I mentioned that I would be putting some advertisements on this site. This was so I could pay the cost of hiring a few researchers, as well as just the general cost of running a website.
So far, I haven’t been totally happy with the way ads look and work on my site. There’s two main issues:
The ads aren’t very relevant. I know, Google Adsense runs ads based partially on your personal browser history. But I’m still seeing ads for Leaping Tiger Kung Fu on my own site. If google can’t figure out that I like Brazilian Jiu-Jitsu, I’m not super confident it is serving YOU the best ads. And that’s important to me. Ads take up space. It’s stuff you need to scroll through to get to the content. So if you have to see ads, they should be as relevant as possible.
The current ads clutter the pages up a little too much. My personal rule is, I don’t want any ad that requires you to swipe more than once with your thumb.
I’ve been working on solutions to both of these problems. The relevancy issue is basically solved. I’ve been reaching out to some partners that are a better fit for High Percentage readers. I’m still nailing out who the advertising partners will be, but I think you’ll be stoked when I finally announce them.
The clutter problem also has a fix. I’m going to go page by page and put ads manually. Smaller ads in the middle, larger banner ads at the top and bottom. This will take some tinkering, but I’ll get it right in a few weeks.
Here’s the bottom line: I’m want to do ads without being gross. Part of that is treating you like adults and occasionally updating you on what my though process is. I know you come here mainly so that you can use data to wreck shit. And if you find a product on this site that will ALSO help you wreck shit, that’s cool too.